Now it’s time to optimize your content using a handful of tested on-page SEO techniques. 1. Include Your Keyword In Your URL Your URL helps Google understand what your page is all about. Plus, a keyword-rich URL can improve your organic CTR . That’s why you want to include your keyword in your URL. For example, my target keyword for this page is “SEO checklist”. So I made the URL: backlinko.com/seo-checklist. Simple. 2. Use Short URLs Keep your URLs as short as possible. Why? A recent analysis of 11.8 million Google search results found that short URLs rank best in Google . 3. Front-Load Your Keyword In Your Title Tag It’s no secret that you should use your keyword in your title tag . But not as many people know that WHERE you put your keyword matters. Specifically, you want to put your keyword in the front of your title tag whenever possible. For example, my main keyword for this post is “copywriting”: As you can see, my ti...
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